Ambani wages e-commerce price war against US giants in India

ambani-wages-e-commerce-price-war-against-us-giants-in-india

November 12, 2020 5:00 AM

MUMBAI • Billionaire Mukesh Ambani obliterated his rivals in India’s telecommunications sector by selling US$2 (S$2.70) data plans and free voice calls. Four years later, he is using a very similar tactic – cut-throat pricing – to gain an edge in the country’s increasingly competitive e-commerce space.