catching-up-with-paul-percival-of-the-award-winning-haircare-brand-percy-&-reed

We speak to Paul Percival about his inspiration to create haircare, products he personally recommends for the tropical weather, and Percy & Reed’s plans for 2022.

If you love haircare as much as we do, you’ve probably got a couple of their products sitting in your shower. Personally, we’re big fans of the brand’s best-selling No-Fuss Fabulousness Dry Shampoo. So we were thrilled when we got to catch up with Paul Percival himself, the co-founder of Percy & Reed.

The brand was created by Percival and Adam Reed, two of London’s leading hairdressers. With decades of experience and a wealth of knowledge, Percival and Reed opened their first Percy & Reed salon in 2007 on Great Portland Street in London’s iconic West End. Four years later, the duo began creating their own haircare formulas for sale.

percy & reed
Paul Percival.

The haircare brand went global and launched with Sephora in Asia in 2013 – the beginning of Malaysia’s love story with Percy & Reed! And while 2020 proved to be the most challenging year for all businesses, Percy & Reed took the opportunity to rebrand, introducing a new look made with recyclable packaging.

Percy & Reed celebrates a decade of haircare this year. More than just a birthday, the brand celebrates 10 years of success extending to 100 awards globally, a presence in over 20 countries, and even the recent launch of its first 100% plastic-free product; the All Lathered Up Cleansing Shampoo Bar.

Prestige Malaysia quickly catches up with Paul “Percy” Percival himself as he gives us a glimpse of his professional life as the co-founders of one of the most beloved haircare brands in the world.

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