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Luxury Brands Review their Strategy for China’s Tier 2 and 3 Cities

The Opportunity 45% of middle-class consumers in Chinese tier 2 and tier 3 cities are interested in purchasing luxury goods, versus 37% in tier 1 cities. This is especially relevant in fashion, shoes, skin care and cosmetics. 7,000 new malls will be built in China by 2025. Retails are using new technologies to connect the offline and online shopping experiences of luxury consumers. China is a leader in changing how consumers shop. The Problem Counterfeiting is a USD $600 billion per year problem for luxury brands worldwide. China is home to the majority of counterfeit operations that threaten...

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Big Data Drives Luxury Brands Growth Beyond Digital

The Opportunity 85% of luxury brands sales comes from customers registered in their database. Big data analytics enables luxury brands to identify and connect with their affluent consumers, understand their lifestyle and purchase behaviours, and build long-term engagement. Luxury brands can deliver personalised content and connect with their consumers as a result of insights generated by big data. Providing exclusivity with a delightful experience through the use of data analytics becomes a competitive advantage. Big data insights open the door to new markets. By segmenting high-net-worth...

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3 Retail Technology Trends Transforming Luxury

In April last year, the online luxury retailer Farfetch announced a partnership with Gucci to launch “The Store of the Future“. Combining in-store retail technology and online fashion tech, Farfetch helped Gucci collect data on its customers online and offline. With “The Store of the Future”, Farfetch showcased in-store technology that enables luxury shoppers to use their smartphone to log in when they enter a store in order to receive personalised recommendations from the retail staff. The staff themselves would be able to access their affluent customers’ profile, including purchase history...

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Talking Watches With Hodinkee COO Eneuri Acosta

If you’ve ever searched for a high-end watch online, chances are that you’ve come across Hodinkee. Hodinkee is one of the most thoughtful and carefully curated watch websites on the Internet. Over the past few years, Hodinkee has evolved to provide its loyal and engaged community of watch aficionados with much more than watch advice and recommendations. Hodinkee is indeed becoming a case study for the luxury watch industry to understand how to successfully engage with their affluent consumers online. The site publishes impactful stories around mechanical watches that drive online sales. Today,...

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Millennials’ Aspirations Drive Modern Luxury Watch Growth

The Opportunity High-end mechanical watch sales continue to grown, driven by strong demand in Asia and from affluent Millennials. The Problem Traditional luxury watch manufacturers are challenged by new digital-first analog watch brands and smartwatch companies. Sales of Swiss quartz watches are collapsing as a result, with a 24 percent decline over the past five years. The Solution Millennials seek simplicity, personalisation and transparency when buying a high-end mechanical watch. Traditional luxury watch manufacturers need to focus on vintage-inspired design and on developing their...

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Definition: the meaning of Millennials Born in the 1980s or 1990s (precisely between the years 1981 and 1996 according to research firm Pew Research Center), Millennials, also known as Generation Y, are one of the most talked-about generations in current business literature. Millennials make up one of the largest and fastest-growing segments of the luxury consumer base today. Beyond an age group, Millennials’ characteristics (see below) are what make this consumer segment such an important group for luxury brands. The Millennial generation has grown up in the age of Internet and mobile technologies....

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The 15 Most Popular Luxury Car Brands Online In 2021

The online popularity of the best luxury car brands in the world is a reliable predictor of future sales and the trends that are shaping the global automobile industry. Every luxury car brand on our list commands significant customer attention and drives meaningful conversations on social media. They are at the forefront of what matters to affluent consumers. Powered by consumers’ demand for sustainable driving experiences and stricter emission regulations, electric cars are the most important trend affecting the global automobile industry this year. Luxury electric vehicles (EVs) are getting...

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The 15 Most Popular Luxury Brands Online In 2021

This year more than any other year before, the online popularity of the best luxury brands in the world is a dependable predictor of future sales but also a lifesaver for many luxury brands. Even the most digitally averse brands are now embracing online channels to reach and engage with their affluent consumers. It is the fourth consecutive year that Luxe Digital publishes a list of the top luxury brands online ordered by popularity. Our ranking has, over the years, become an important and reliable indicator of future performances for the world’s best luxury brands. 30% of global luxury sales...

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The 15 Most Desirable Digital Native Luxury DTC Brands of 2021

The rise and growth of digital native DTCs have been a trendy topic in marketing circles lately. Warby Parker. Bonobos. Glossier. Casper. You have probably heard of these innovative, digital native brands that have become household names in modern retail. Some of these digital native brands, such as Glossier, Casper and Away, have reached unicorn status — reaching a $1 billion valuation or more. Online direct-to-consumer travel brand Away has reached unicorn status with a valuation of $1.4 billion in May 2019. Other digital native brands have been acquired by big corporate companies and retailers...

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