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The Scheufele family are committed to Chopard being a luxury brand of ethics

Chopard has been on a remarkable journey to sustainable luxury since 2013, thanks to the initiative launched by its co-president and artistic director, Caroline Scheufele. A blend of ethics with charming aesthetics, Chopard drives numerous projects geared to protect the environment and vulnerable communities. All while creating stunning sustainable fine jewellery and timepieces worth of the red carpet and everyday living full of joie de vivre. The Scheufele family strongly believes that grand contemporary luxury must be ethical and responsible, and they walk the talk. Since 2018, Chopard has...

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chopard-expands-its-timeless-l’heure-du-diamant-collection

Chopard expands its timeless L’Heure du Diamant collection

Masterfully crafted, the L’Heure du Diamant collection from Chopard unites a symbol of eternity with contemporary design. The newest additions to the elegant collection include a timepiece alongside a pair of earrings and two pendants in ethical white gold and diamonds of the highest grade. Blending ethics with enchanting aesthetics, Chopard has been on a journey to sustainable luxury since 2013 thanks to the initiative launched by co-president and artistic director of Chopard, Caroline Scheufele. The pieces in the L’Heure du Diamant collection reflect Chopard’s ongoing efforts to the creation...

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caroline-scheufele-reveals-why-chopard-will-remain-family-owned

Caroline Scheufele reveals why Chopard will remain family owned

She is among the most influential women in jewellery making and for as long as Caroline Scheufele remembers, she has always been enthralled by colourful gemstones and their inimitable lustre, which enable her to touch the hearts of millions. “As a child, I used to play in the workshops, drawing hundreds of colours of all kinds of jewellery and funny watches that came straight from my imagination,” Caroline opens up to me about her childhood.  Her mother’s “stone room” was her playground, which sometimes her mother would grant her access in exchange for her assistance. There, Caroline completely...

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