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Why Rihanna and LVMH’s fashion brand, Fenty, failed to take off

It hasn’t been two years since Rihanna launched her very own fashion brand, Fenty, with LVMH, but the label is already going on hiatus. That means there won’t be any new releases or pop-up stores from the singer’s ready-to-wear label until “better conditions” arise, according to a statement from LVMH. The announcement is mostly a blow to luxury fashion’s efforts at diversity and representation: Rihanna was the first Black woman ever to lead a fashion brand under LVMH, and only the second Black designer on the conglomerate’s roster, the other being Virgil Abloh. It’s no secret that the pandemic...

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