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meet-dana-safia,-the-entrepreneur-fashioning-traditional-jamu-for-modern-times

Meet Dana Safia, the entrepreneur fashioning traditional jamu for modern times

Traditional health tonic jamu is being given a facelift. The drink may deceive at first glance as a carrot-based cold-pressed juice in the eyes of the modern consumer, but you’d be mistaken if you decide to knock back the bottle on a sweltering afternoon. The ancient Javanese herbal drink has always been regularly enjoyed but it saw a resurgence in Indonesia last year due to its widely known benefits to boost one’s immune system and maintain good health. Indonesian jamu sellers started selling out their stock while ingredient prices steadily increased despite the economic downturn. But what...

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