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something-old,-something-new:-kara-arissa-tan-of-zhen-on-modernising-the-field-of-bird’s-nest

Something old, something new: Kara Arissa Tan of Zhen on modernising the field of bird’s nest

Meet the champions of reinvention who are putting traditional trades and skills in a new light. Often when Kara Arissa Tan tells her peers that she sells bird’s nest for a living, they respond with, “Oh… can you make money doing that?”. The 28-year-old is working to change the perception that bird’s nest is only for the older generation or special occasions with her brand and e-commerce empire, Zhen. Having grown up in a family that has been in the bird’s nest supply and manufacturing business for over 30 years, Kara was always interested and involved in the entire process. As a child, she...

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startup-life:-kara-arissa-tan-of-zhen-on-modernising-bird’s-nest,-sustainability-and-personal-wellness

Startup Life: Kara Arissa Tan of Zhen on modernising bird’s nest, sustainability and personal wellness

Kara Arissa Tan represents a generation of young upstarts who are elevating their family business to new heights, and often with sustainability in mind. With Zhen, Kara is leveraging on the strong heritage and expertise of her father’s company to build an e-commerce empire that aims to become a one-stop shop for all things bird’s nest and wellness. Its core collection is made with ethically-harvested produce from the brand’s swiftlet communities in the region, and comes in novel flavours such as lavender, chamomile and lemongrass. These small jars of nourishment are also free for stabilisers...

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