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Liht Organics: Meet the beauty brand that has caught the eye of the Royal Family of Bahrain

The world of clean beauty is, ironically, rather murky. That’s because the term has never been legally defined. Buzzwords like “natural”, “green”, “honest” and “non-toxic” are mostly unregulated, which means brands can use them at their own discretion. But if there’s one thing that everyone can agree on, it’s that clean beauty is on the rise, and the market is well on its way to reach US$22 billion by 2024. Riding the tide is Liht Organics, a two-year-old Singaporean beauty label that has attracted the Royal Family of Bahrain, resulting in a partnership that entails marketing, investment and...

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