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A virtual Gucci handbag was sold on Roblox for $1,000 more than the real deal

Thanks to Gucci, gamers have managed to make a quick buck (or Robux) off a virtual handbag. The one in question is the Gucci Dionysus bag, which was digitally rendered and sold through the Italian luxury brand’s Gucci Garden Experience on Roblox. The online gaming platform, which is home to millions of players and Gen Zers, offered the limited-edition piece on 17 May to mark the launch of the experience. The purse was sold for 475 Robux (the game’s currency, which converts roughly to US$6 or S$8) and was snapped up immediately by Roblox players who wanted a piece of virtual clout. The virtual...

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