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Kindred Spirits: A profile of whisky’s many personalities

Today’s world of whisky is a complex one, with the spirit’s explosion in popularity bringing to light several different characters, from the simple drinker to the collector, the investor and the dreaded “whisky flipper”. Wind the clock back 10 to 15 years, when things were less complicated. Sure, people collected whisky, drank whisky and invested in whisky, but these were simpler pursuits, and the hobby was significantly less mainstream. Japanese whiskies were still relatively unknown, new whisky releases didn’t cause websites to crash due to excessive traffic (or road blockages due to actual...

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