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La Perla: CEO Pascal Perrier on putting women first

A woman always remembers the first time she owns La Perla lingerie. Indulgent and feminine, with an Italian-born sex appeal, the coveted luxury label remains unrivalled in its 66th year. Maintaining prime position in pop culture’s style lexicon, and famously donned by the likes of Grace Jones, Cher and Madonna in the 1970s and ’80s, today La Perla is still dressing stars such as Beyoncé and Ariana Grande. Music video and movie appearances (Margot Robbie in The Wolf of Wall Street and Rosamund Pike in A Private War, for example) continue to push the label’s allure. As this month coincides with...

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