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Coach celebrates local talents by collaborating with Sheena Liam

The brand is celebrating art and fashion with model and extremely talented embroidery artist Sheena Liam.

Spring has arrived and there’s no better way to celebrate the season better than donning the latest Coach pieces. Coach, known for its quintessential pieces from RTW to accessories believes in the motion of mixing the past, present and future to display throughout. This season, the Coach Forever collection is a reflection on what matters most with responsibility, renewal and reduction.

The brand emphasises the house’s commitment to being more responsible in fashion by introducing vegetable-tanned, naturally-dyed leather on the Ergo bag – the bag is made with dyes sourced from carrots, red fruits, turmeric root and more. Take a peek at the gorgeous hues of the Ergo as we can definitely foresee this being a fashion staple accessory to wear out and about. It’s impressive that Coach is taking a huge step into a greener approach as this season’s totes are also made out of recycled materials and up-cycled remnants by bringing back vintage silhouettes. 

  • Ergo bag, RM3,200
  • Tote 30, RM650
  • Field Tote 30 bag, RM2,750

That’s not just the best part we admire about this collection; the intricate craft and embroidery technique are introduced as it makes an appearance on various RTW pieces and accessories. What makes it so special is that Coach is introducing an exclusive embroidery service by partnering with local talents in Malaysia to adhere to the designs and motifs you want on your chosen pieces. The best part? The talented artist and model, Sheena Liam is partnering up with Coach by offering her artistry (Times New Romance) and signature embroideries of feminine figures on five exclusive Coach Ergo and Swinger bags. Sounds awesome, doesn’t it? Wait till you see how it looks like. 

“It was a very great experience working with Coach. The client fully trusted my creative vision and didn’t even see a sketch or the final product until the day before we launch. I think it says a lot about a brand when they have so much trust in the artist’s vision. I appreciate that.”

Sheena Liam

Image credit: Coach

Make your purchase, and customise it with your finishing touches by adding your desired words or motifs to make this bag your “Coach Forever”.

Coach Spring 2021 collection is already available in-stores and online. For more information on the embroidery service, customers may call their favourite store location to speak to a dedicated store associate to enquire.

All images credit: Coach

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