The Delevingne sisters have recently launched a range of two quality Proseccos, encouraging the re-discovery of a misunderstood wine and putting the sparkle back into one of Britain’s favourite drinks.
Bringing a new wave of intrigue and energy to the world of Prosecco, Della Vite, translating as ‘of the vine’ will launch in the UK to be enjoyed at all celebratory moments at home and beyond, as the desire to venture out is rekindled during the easing of lockdown. Della Vite’s Prosecco Superiore DOCG (meaning controlled and guaranteed designation of origin) has been given the highest classification of wine in Italy.
Della Vite is the first joint venture between Chloe, Poppy and Cara Delevingne and was born from many shared happy experiences as sisters – from family get-togethers, long lunches with friends to festivals – forged over glasses of Prosecco. Recognising that the vast majority of the best Proseccos remain in Italy, the sisters decided to search for winemakers who they could work with to create their own brand to tell its untold story.
The sisters were introduced by a mutual friend to the Biasiottos, who have been producing superior sparkling wines for over three generations. Following this, they embarked on a journey deep into the heart of the Valdobbiadene Valley, a beautiful and protected historic area of artisanal Italian viticulture. Together with the extended Della Vite family, the Delevingnes and the Biasiotto’s have created two complex and versatile expressions of Della Vite Prosecco that are exquisite harmonies of innovation and tradition.
Located in the Valdobbiadene Valley within the Prosecco Region of Northern Italy, the winery sits in a UNESCO World Heritage Site, chosen by the UN for conservation due to its cultural and environmental significance. Its terrain makes mechanical viticulture impossible and all cultivation is done by hand.
Della Vite combines the latest technology with traditional Italian winecraft to develop wines of elevated quality that are rooted in sustainable methods. Alongside the avoidance of farming machinery and overseas ingredients, the Della Vite winery operates on solar-powered energy. To complete Della Vite, the liquid is filtered through a ceramic system, never using draining agents containing animal products, meaning the wines are 100% vegan. Finally, an extended second fermentation of 60 days is used to achieve a subtle autolytic character. This process results in a dryer Prosecco, classified as EXTRA DRY.
On the launch, the Delevingne sisters commented: Chloe Delevingne, “Prosecco is informal, spontaneous and free from rituals and rules so it was important to us that we work closely with the Biasiotto family over the two-year process to create wines that represent this. Our Proseccos are wildly delicious in flavour, light in colour with creamy smooth bubbles and will elevate every occasion, no matter how big or small.” On the launch.
Poppy Delevingne, “We’ve always spoken about starting a business together but were keen to find something that we could all really get behind and that was equally meaningful to each of us. Prosecco has always been our ritual, wherever we were in our lives, laughter and lifelong memories were made over cold glasses of Prosecco so it was the obvious perfect fit for us. We love Italian culture, food, tradition and history and wanted to create something that is authentic and spirited.”
Cara Delevingne, “Placing sustainability first and using agricultural methods that don’t rely heavily on the industry is at the core Della Vite’s values. We spent four months looking for the perfect winery to align with our vision and are so proud to have created two exceptional Proseccos that are both sustainably produced and 100% certified vegan.”
A rare combination of sophistication and lightness, each Della Vite wine has a distinct and complex flavour profile, delicate in both colour and taste. I ts iconic branded bottles are label-free, featuring a bespoke and personalised logo depicting the brand signature by Poppy Delevingne.
The branding and creative direction of Della Vite is overseen by Angus Buchanan, Co-Founder of Buchanan Studio. On the new launch, Angus states: “I wanted to create a brand that feels like an extension to the Delevingne family, comfortable in any setting. Della Vite is to be enjoyed at life’s milestone moments but also to celebrate the everyday. I hope the aesthetic blends the ease and familiarity in which Della Vite should be enjoyed, with a luxury and aspirational drink and lifestyle. I have drawn influence from my experience across art direction, design and production to create an identity that respects the timeless tradition of prosecco as well as the modern creativity of its production.”
Della Vite provides the answer to a rising search for quality in wine connoisseurs and novices alike, bringing a new level of creativity and distinctiveness to the fore. Owning a vision to reignite the nation’s love of Prosecco, Della Vite will bubble onto the late-summer scene, rekindling a lost love with a contemporary take on a traditional but misunderstood wine.
Della Vite is available to purchase nationally from Della Vite at an RRP of £25 for DOCG and £20 for DOC.