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Good Life Gurus: Veekrit Palarit, the Nordic design aficionado behind Norse Republics

Lisa Gries

Creative Content Director, Bangkok

Bangkok is a city brimming with talented personalities and charming characters who have pushed their way through to really make their mark. There’s no doubt that they’re truly living their best life, and doing it in great style. In our Good Life Gurus series, we explore and ask the city’s millennial tastemakers and cultural arbiters to reveal what the good life means to them, and give us a little insight into how they live it.

We’ve never met someone whose eyes light up quite as much when talking about a chair.

We’ve also never spoken to someone who inspired us as much when talking about a chair, but such is the charm of Veekrit ‘Ong’ Palarit.

The managing director at Norse Republics is passionate about design, and it shows. A true ambassador of sorts, Veekrit is responsible for the entry of renowned brands such as Fritz Hansen, Hay, Vitra, and more, to Thailand’s ever-growing home and luxury interiors industry. He is the face of Nordic design in Bangkok in many ways, and feels like a living, breathing personification of the ethos this inspires. On speaking to him, we felt like we could never look at furniture the same way again. Veekrit makes mere “furniture” almost feel like a dirty word.

[Hero Image Credit: Norse Republics]

Here, the incredibly unpretentious and extremely suave Veekrit Palarit shares a few other words with us on how furniture is an everyday essential, and has become the key to his definition of a good life. Read on for an interesting perspective, a sound word of advice, and a few hidden gems.

(For those who are curious: the chair he spoke to us about was Arne Jacobsen’s Egg™ by Fritz Hansen. It’s worth reading about.)

Please give us a little background about yourself and what you do.

I am an Industrial Design graduate with a passion for design that improves our everyday life both functionally and emotionally. I pursued my passion as a design trader, becoming a representative of global design companies mostly from Scandinavia and Northern Europe.

What is the story of Norse Republics? How did it all begin?

It began with my passion and eagerness to introduce and share the story about the design that I love. We started with a furniture and lifestyle brand call ‘Hay’ in December 2015, and within 4 years, we became one the largest distributors of Scandinavian furniture and home accessories in Bangkok, partnering with companies such as Fritz Hansen, Vitra, Gubi, &Tradition, Artek, and more.

Who are your customers? What are they like?

They are people who give importance to living a good life. They want to create their own cocoon, surrounded by things they love, by having less but with more meaning. They are very individualistic and understand themselves. They believe that good design helps with their everyday living.

What role do you think furniture plays in living a ‘good life’?

I think furniture is part of everyone’s everyday life. We wake up on a furniture, we eat on a furniture, we probably play on a furniture. More or less, furniture is a part of everyone’s everyday life, and good furniture will do that job well.

What does the good life mean to you? How do you live the good life?

I think a good life is when we are living with comfort, free from problems or worries, and able to create our own terms of luxury.

What are your 5 good life essentials? 

Good food, a good circle of friends, good exercise, a nice holiday escape, and a life with no traffic.

What is your self-care ritual?


What do you do to be more sustainable or eco-friendly (in work and privately)?

Buy less and use longer, and support local communities.

What do you do to keep fit?

I run 3-4 times a week, regularly do fasting, and try to avoid unhealthy foods.

Where do you go for… the best breakfast in Bangkok?

Where do you go for… the best date night in Bangkok?

Where do you go for… the best drinks in Bangkok?

Where do you go for… the best place to shop in Bangkok?

Norse Republics, of course.

Where do you go for… the best escape from Bangkok?

For a short ride, I really like the beach in Bang Sa Rae, it’s a few minutes from Pattaya but it’s more peaceful and laid back.

For a long holiday I always prefer to go to Ko Yao, an island in Phuket where everything is still very much down to earth.

Lastly, a word of advice for living the good life in Bangkok?

Love and support your communities, and try to commute less.

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