In the 1980s, TAG Heuer introduced a new divers watch. This was by itself not so surprising as the brand has been doing that for quite some time. However, this watch was different because the entire dial was coated with luminous material to ensure superb legibility underwater. While this cool feature received a warm welcome from professional and amateur divers alike, even people who didn’t dive at all were taken by it. The watch quickly reached the status of an icon, and today TAG Heuer is introducing a watch to continue that legacy. READ MORE

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