Geneva Watch Days 2021 is underway. 

From August 30 till September 3, Geneva Watch Days 2021 bedazzles connoisseurs and journalists alike in a grand showcase that staddles physical and virtual spaces. This “phygital” format coalescences 20 brands in total, binding founding partners of the fair – Bvlgari, Breitling, De Bethune, Gerald Genta, Girard-Perregaux, Greubel Forsey, H. Moser & Cie., MB&F, Ulysse Nardin and Urwerk – with associates Arnold & Son, Bianchet, Czapek, Doxa, Ferdinand Berthoud, Frederique Constant Group, Louis Erard, Maurice Lacroix, Parmigiani, Phillips, Oris and Reuge. 

While you may wonder what business sense does it make to have a trade fair like this held nearing the end of the year, long-time observers of the industry will instinctively know that despite unveiling their annual line-ups around April or May, numerous brands customarily keep a highlight or two under wraps before presenting them around the month of October and November. Geneva Watch Days 2021 has had this strategy timed perfectly. From what’s being unveiled on the opening day and progressively so over the week at numerous venues overlooking the picturesque Lake Geneva, we are absolutely thrilled.  

These are the watches unveiled so far that have really caught our attention and we will explain our reasons.

H. Moser & Cie. 

H. Moser & Cie. Streamliner Perpetual Calendar

If you follow H. Moser & Cie. on Instagram, you know what is coming. Despite the embargo put in place, by publicising multiple teasers, the brand has all but confirmed a novelty melding elements of the Endeavour Perpetual Calendar and the Streamliner Centre Seconds. The result is as astounding as I have hoped. 

One of the most idiosyncratic watches in the industry, the Endeavour Perpetual Calendar tore up the handbook of the perpetual calendar, eschewing maximalism and the overloading of information. The aptly christened Streamliner Perpetual Calendar abides by the brand’s minimalist principle.  

You can see this from two antipodal perspectives. It is the debut of a Streamliner with a perpetual calendar movement thanks to the in-house hand-wound HMC 812 movement boasting 168 hours, or the first Moser perpetual calendar with an integrated bracelet unique to the brand. Either way, it isn’t a straight transplant of the Endeavour movement HMC 341 into the Streamliner guise; the HMC 812 features direct drive centre seconds absent in the HMC 341. 

The 4 o’clock crown is a nod to the Streamliner Flyback Chronograph. As opposed to the Endeavour Perpetual Calendar, the date aperture is moved from 3 o’clock to 4 o’clock, against the backdrop of a sunburst blackor fumé dial. Since the Endeavour Perpetual Calendar isn’t fitted with a central second hand unlike the Streamliner Centre Seconds, the tiny arrow indicating the month on the Endeavour is reworked into a slender hand reminiscent of dashboard gauges, in line with the Streamliner’s code of design and to avoid cluttering up the dial. On top of that, the very useful power reserve indicator is uprooted from 9 o’clock to 10 o’clock as a counterpoint to the large date. 

H. Moser & Cie. Streamliner Perpetual Calendar

Is there anything not to like about this watch? I struggle to think of any. The movement is an incredible sight to behold. Purists may cry that a perpetual calendar wristwatch should be 40mm, but hey, this is not an ordinary perpetual calendar and, by all means, Moser isn’t a traditional watch brand. 

I suppose the dial could be made in fumé green or funky blue for the next iteration. Who knows that might have already been planned? After all, the first-ever Streamliner – Flyback Chronograph Automatic – isn’t too superficially dissimilar from this perpetual calendar and we know what followed suit.  

The Streamliner Perpetual Calendar is offered in a 42.3mm steel case with an integrated steel bracelet.


Urwerk UR-100 Electrum

Unless you have been keeping abreast of boutique watch brands, chances are you wouldn’t know much about Urwerk. After all, staying faithful to a production count of 150 pieces annually, the brand produces a fraction of what other independent brands churn out.  

What predominant makes Urwerk tick in the eyes of horological savants, apart from the futuristic design, is the visually gratifying wandering satellite hour display. The UR-100 SpaceTime launched in 2019 managed to even surprise existing clients, by incorporating the satellite hour mechanism and additionally introducing them to an astronomical complication indicating the distance inhabitants have travelled on the Equator as Earth rotates over a 20-minute period, up to 555km, and the distance travelled by Earth as it orbits the Sun, over a 20-minute period, up to 35,740km.  

The brand-new UR-100 Electrum is very much in the same vein. The red arrow minute hand isn’t a retrograde hand. Instead, it travels past the 60th minute and onto the astronomical complication, while another red arrow hand previously doubled as an indicator for the astronomical complication assumes the responsibility as the new minute hand.  

Urwerk UR-100 Electrum

The raison d’etre for the latest UR-100 iteration lies in the choice of the alloy. Influenced by the gold and silver alloy of civilisations past, for its regal quality and tendency to patinate, the Electrum boasts an 18k 2N Electrum yellow gold case made of an organic gold and palladium alloy that will oxidate and develop a greenish tint over time.  

What’s more, numerous grooves engraved vividly onto the case offer a sense of geometric classicism that augurs well for the alloy inspired by ancient cultures. It enables the case to reflect the light in a way not possible with conventional case shapes.  

“Everyone can project their own universe into this design. I see the tiers of an ancient Greek theatre, the subtle pleats of an Iris van Herpen dress, a piece of raw earth hollowed out by the imprints of time, the Seigaiha motif of a traditional kimono… This creation is an invitation to embark on a temporal and sensorial journey,” says Martin Frei, co-founder and chief designer. 

The UR-100 Electrum is limited to 25 pieces.

Stay tuned as we progressively update the list as more watches are unveiled at Geneva Watch Days 2021.

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