Black Friday. Once a glorious celebration of modern capitalism, it’s become a little divisive over the past few years. Spirits dampened by growing awareness of the damage overconsumption is doing to our planet, it’s no surprise that many brands (and consumers) are turning their backs on the biggest shopping day of the year. Then again, Christmas is just around the corner and, if you’re going to buy gifts anyway, why not get them at 20 per cent off?
Like most things, Black Friday is best approached in moderation. If a company is known to be ethically dubious now is not the time to abandon your morals in favour of low prices and, if a deal seems too good to be true, it probably is. But, if you genuinely love something (or plan to gift it to someone who will) then we’re all for a bit of savvy shopping.
From fashion and beauty to jewellery and accessories, read on for our guide to the best Black Friday luxury deals.
Black Friday Fashion deals
Liberty London
Famed London department store Liberty will be offering 30 per cent off selected fashion, homeware and jewellery and 25 per cent off beauty both in-store and online. The promotion includes its iconic Liberty print fabrics and brands such as Augustinus Bader, Stine Goya and Stella McCartney.
Star buy: Ganni poplin midi dress, was £195, now £156, libertylondon.com
MatchesFashion
Luxury retailer MatchesFashion is hosting a friends and family shopping event during Black Friday and Cyber Monday promising 25 per cent selected items when using code 25MF. Highlights include Malone Souliers shoes, Self-Portrait dresses and Alighieri jewellery.
Star buy: Aquazzura lace-up sandals, was £595, now £446.25, matchesfashion.com
The Outnet
On top of its usual array of discounts, The Outnet will be taking an additional 25 per cent off almost everything this Black Friday. Starting 24 November, expect exceptional discounts across brands including Bella Freud, Anya Hindmarch and Love Moschino.
Star buy: Stand Studio Camille coat, was £209, now £157, theoutnet.com
Reformation
From 23-28 November celebrity-approved sustainable fashion brand Reformation will be offering 25 per cent off sitewide, as well as in its four UK stores (including Covent Garden and Battersea Power Station). Well, if it’s good enough for Gigi Hadid and J.Lo…
Star buy: Cashmere boyfriend sweater, was £188, now £141, thereformation.com
Maje
Starting on 21 November, Maje will be discounting key styles by up to 40 per cent, so now is the time to stock up on its quintessential cool girl pieces. We’ll see you in the queue for oversized denim, chic dresses and wear-forever knitwear.
Star buy: Textured double-faced coat, was £599, now £479.20, maje.com
Fairfax & Favor
Heading to the country this Crhistmas? Confirmed favourite of the Cotswolds set, Fairfax & Favor, will be giving 20 per cent off selected items from its collection of outdoorsy footwear, accessories, coats and jackets this Black Friday.
Star buy: The Sterling men’s boot, was £235, now £188, fairfaxandfavor.com
Nadine Merabi
Alternatively, if it’s serious partywear you’re after, look no further than Nadine Merabi. This purveyor of all things sequinned and feathered will be offering 20 per cent off each and every one of the styles on its website across Black Friday weekend.
Star buy: Katie dress, was £365, now £292, nadinemerabi.com
Away That Day
If winter sun awaits, allow us to point you in the direction of Away That Day. This sustainably-minded swimwear brand will be offering tp to a mammoth 70 per cent of its seasonal collections, plus 30 per cent off its core ranges for the first time ever.
Star buy: Lake Como swimsuit, was £169, now £67.60, awaythatday.com
Lyia
London-based slow fashion brand Lyia is taking 30 per cent off its collection of timeless dresses and minimalist separates for one day only on Black Friday. Be warned though: once you’ve tried them it won’t take much to convince you to come back for the full-price offering…
Star buy: Karen satin silk blouse, was £195, now £136.50, lyiastudio.com
Scotch & Soda
Wrap up in Scotch & Soda’s eclectic range of outerwear, sweaters and denim for men, women and children (plus much more) all at 30 per cent off this Black Friday. Running from 21-28 November, there will also be a series of daily deals offering an extra 10 per cent off selected items both online and in-store.
Star buy: Kids puffer jacket, was £135, now £94.50, scotch-soda.com
John Lewis
John Lewis will be offering literally thousands of deals across its full range this Black Friday, including 30 per cent of children’s clothes and toys, 15 per cent off Charlotte Tilbury cosmetics and 20 per cent off Whistles fashion. We could list them all but it would be much quicker if you just visited johnlewis.com.
Star buy: Ralph Lauren velvet mid dress, was £269, now £188.30, johnlewis.com
Ghospell
Indie fashion brand Ghospell is promising to kit you out in all the gowns you could ever need for the festive season at a 30 per cent discount. Famed for its fabulous sequinned pieces, there’s also a range of less bedazzled partywear on offer too.
Star buy: Tate boucle teddy coat, was £190, now £133, ghospell.com
Sister Jane
Ghospell sibling brand Sister Jane will also be offering 30 per cent off its full range on Black Friday. The line is extensive and includes bridal so if you’re getting married in 2023, consider this your official call to action.
Star buy: Thea pearl mini dress, was £175, now £122.50, sisterjane.com
Black Friday Beauty deals
Miller Harris
Discover your new signature scent with 20 per cent off everything at high-end perfumer Miller Harris. There’s a lot on offer so we fully advise popping into the brand’s Covent Garden or Monmouth Street boutiques to check out the range in person.
Star buy: Peau Santal eau du parfum, was £125, now £100, millerharris.com
Sephora
Following its relaunch in the UK last month, Sephora is offering beauty fans up to 50 per cent off some of its best-selling brands this Black Friday and Cyber Week. Participating labels include Elemis, Medik8, By Terry and Sarah Chapman.
Star buy: Medik8 Crystal Retinal 10, was £89, now £71.10, sephora.co.uk
Oskia
From 25-27 November, luxury skincare brand Oskia will be offering 30 per cent off all full price products across its website with all profits from sales made during this time to be donated to Women for Women International. On Cyber Monday it will alos be offering 40 per cent discount on a range of curated bundles targetted at specific concerns, including dryness, dullness, body care and rejuvenation.
Star buy: Restoration oil, was £79, now £62.30, oskiaskincare.com
YSL Beauty
Loyal fans of Touche Eclat and Lash Clash listen up. YSL will be offering 25 per cent off its entire beauty range from 20-30 November (or 30 per cent off if you spend more than £120). The offer includes fragrance, too, so there’s no excuse not to get your mum the bottle of Black Opium that she adds to her wishlist every year.
Star buy: Touche Eclat Le Teint foundation, was £36, now £27, yslbeauty.co.uk
Revive Collagen
If you’ve yet to discover the myriad benefits of collagen supplements for skin and hair, now is the perfect time. Revive Collagen will be offering up to 40 per cent off its range of collagen subscriptions, liquid collagen pouches and performance gummies from 24-28 November. We guarantee you’ll be hooked.
Star buy: 28-day marine collagen subscription, was £55.98, now £33.58, revivecollagen.com
Green People
Save 30 per cent on Green People’s full range of organic skin and haircare using code BLACK30 before 28 November. Spend more than £75 and you’ll receive a free marine face oil, and an additional hyaluronic serum if your order is worth more than £125.
Star buy: Age Defy+ tinted moisturiser, was £40, now £28, greenpeople.co.uk
Black Friday Jewellery Deals
Loveness Lee
Start curating your shopping basket now – from 24 November London-based jeweller Loveness Lee will be offering 25 per cent off her entire range of covetable gold vermeil, pearl and lab-grown gem jewels. Trust us when we say the brand’s Alphabet earrings make for the best personalised gifts.
Star buy: Leucia Aurumn recycled silver necklace, was £210, now £157.50, lovenesslee.com
Chupi
Chupi Sweetman’s heirloom-worthy pieces will be offered at 20 per cent off from 25 November but sign up for early access now and you’ll be privy to a 25 per cent discount from 23 November plus first dibs on the brand’s new Black Diamonds Collection. Savings and VIP treatment? We’re sold.
Star buy: Hope & Magic 14k gold earrings, was £999, now £749.25, chupi.com
Missoma
For something more everyday, head to demi-fine jewellery label Missoma, which will be taking 30 per cent off everything on Black Friday. Again, it’s offering early access when you sign up to its newsletter and, with its stackable rings and layering necklaces selling like hotcakes, we reckon it’s worth it.
Star buy: Signature Savi trio necklace set, was £385, now £269.50, missoma.com
Annoushka
British jewellery brand Annoushka is giving Black Friday a thoroughly royal twist, offering 20 per cent off the Princess of Wales’ favourite pieces from the house. These include a pair of brown diamond and baroque pearl earrings and a diamond eternity band, while Annoushka’s celeb-approved initial pendant will also be included in the offer.
Star buy: 18k gold brown diamond and baroque pearl earrings, was £1,320, now £1,056, annoushka.com
Lark & Berry
Lab-grown diamond specialist Lark & Berry is offering up to 50 per cent off select fine jewellery collections this Black Friday. Among the selection will be styles from its stunning Eclipsis range, while those spending more than £300 will also receive a fine piercing gift box containing one gold and diamond or sapphire earring, three perfumes, a tote bag and piercing voucher.
Star buy: Eclipsis charm bracelet, was £1,995, now £997.50, larkandberry.com
Read more: The best Christmas gifts for her
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