Inside Vertus’ unique community-driven approach to renting


The flexibility of renting makes it a hugely attractive option for many Londoners – but that doesn’t mean it isn’t without its complications. How, for example, to turn your chosen house into a home, where you can host friends, celebrate special occasions and make lasting memories? On a mission to offer something new and unique to the London rental scene, Canary Wharf-based Vertus is reenvisioning renting to offer stylish apartments that are conveniently located in beautiful buildings with luxury amenities and surrounded by an inviting community. 

If the mention of Canary Wharf still elicits images of corporate workers and bland offices, you clearly haven’t visited the area in a while. Over the past few years, the neighbourhood has undergone a complete upheaval of its business roots, transforming into a buzzing space to not only live but thrive. Brilliantly connected to the rest of the city via the Jubilee Line, DLR and the sparkling new Elizabeth Line, Canary Wharf also boasts around 300 shops, bars, and restaurants promising endless entertainment. 

Aside from being a great shopping and culinary destination, the picturesque Jubilee Park and Harbor Quay Gardens, along with an increasing number of waterways and boardwalks, make it a serene sanctuary to relax in. With a busy programme of musical and theatrical events, in addition to housing the UK’s largest free-to-visit collection of public art, Canary Wharf has options for everyone – individual residents, couples, families, and even furry friends.

What has truly driven the transformation of the Wharf is the fact that a growing number of people now call it home. Fostering a sense of community, a large number of these Canary Wharf locals are residents of Vertus, which currently manages three rental buildings in the Estate: 10 George Street, 8 Water Street and Newfoundland. And with its portfolio set to expand over the next few years with the completion of Wood Wharf Phase 3, a hugely ambitious project which will feature  3,600 new homes and nine acres of public space, there couldn’t be a better time to join the Canary Wharf community.

Soaring above the Thames and docks, each of Vertus’ properties boasts luxury rental apartments, ranging from studios to three-bedroom flats, with sweeping terraces, private dining rooms and gyms amongst the high-end amenities, all without the hassle of a long-term commitment. While the residences’ expertly curated interiors make for elegant homes, it is Vertus’ commitment to the services on offer that make these apartments truly outstanding. Don’t believe us? Just ask someone who lives there.

For Oliver T., a resident at 8 Water Street, the building felt warm and welcoming due to the attention to detail. “What truly sets 8 Water Street apart is the exceptional concierge team,” he explains. “Heidi, Rob, and Jemma have gone above and beyond to ensure that my experience here has been nothing short of amazing. They are always available to help with any queries or concerns, offering prompt and efficient assistance with a smile.” 

Over at Newfoundland, Shaun W. echoes these sentiments while also pointing to the impressive communal spaces as key to his experience. “The gym is maintained to a spotless standard and the snug parlour provides an inviting retreat. The terrace is a tranquil haven that provides a fascinating juxtaposition between urban sophistication and quiet serenity.” And, with each Vertus property boasting its own unique set of amenities, ranging from private dining rooms and spin studios to guest suites and screening rooms, you’re sure to find the perfect offering for your lifestyle.

And, while Londoners may not have the best reputation when it comes to getting to know their neighbours, Vertus is working to actively foster a sense of community among its residents with Vertus+. A brilliant offering designed to encourage connections and discover shared interests, Vertus+ offers exclusive benefits across the Wharf, with dedicated spaces available to book for work and play, as well as a curated program of events and perks.

Discovered a thriving board game community in your building? Invite a group up to the resident’s lounge for a game of Monopoly while treating yourself to a glass of wine from the self-service bar. Connected with a fellow sun worshipper? Make the most of Britain’s fleeting rays on the beautiful roof terrace. Year-round events like cooking masterclasses, wine Wednesdays, and even language classes can help you pick up a new skill while socialising. Vertus+ even gives you special perks across Canary Wharf’s shops, cafes, and restaurants. Fancy a free coffee or a 20 per cent discount on your restaurant bill? You’ve got it all with Vertus+.

Vertus Summer Boardwalk

With modern buildings, sleek interiors, and a plethora of entertainment options alongside luxury amenities and a thriving local neighbourhood, Vertus is truly putting residents first. So, while renting may be all about flexibility, trust when we say, once you make a home here, you might never want to leave.

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