Established in 2022 by female founder Gauri Shah, Zaffori is a US-based premier multinational fashion platform that connects global made-to-measure designers with clients seeking elevated, authentic clothing.
Gauri, 22, created Zaffori to shine a light on international designers that specialise in made-to-order and made-to-measure luxury apparel. We sat down with Gauri to find out a little more.
What inspired you to start Zaffori?
I have always loved fashion and business, so I knew I wanted to combine my love for both of them in some way when I graduated from university. Initially, I actually wanted to start my own clothing line, but about a month in, I quickly realized that there are so many incredible designers all over the world, yet they aren’t recognized as much as they should be, so thus came Zaffori. A platform truly dedicated to independent top global designers that specialize in made-to-order/made-to-measure garments.
What have you enjoyed the most about starting Zaffori?
I have met some incredible people throughout this journey. I love working with the designers as some collections on the Zaffori platform are exclusive in which the designers have created pieces just for us. It’s been amazing to work with them and see their passion and how much love they put not only in their craft, but into each and every piece they design and create.
What has been the biggest challenge of starting your company?
I would say the biggest challenge so far would be learning and navigating this industry, as I did not study fashion in university nor did I have a background in it before.
What makes your company different?
Well, there are so many ready-to-wear platforms that sell luxury pieces, but oftentimes when you spend a lot of money on a piece it’s not really made for you and catered exactly to your body type. Which is why we focus on made-to-order/made-to-measure pieces, because each piece is truly made for the customer. The designer cuts the fabric only when the order is placed and that’s what makes it so special. We are also the only made-to-order/made-to-measure luxury platform in North America.
Why did you decide to break into luxury?
Luxury fashion has always had its own charm to me. I have always viewed it as another form of art. There is always a meaningful story and purpose behind each piece and collection, and that is what I love. The fact that many luxury pieces are timeless and can be passed down generations gives it that much more value and meaning.
Why couture?
I think there is something just so special about couture, when you see couture in person it’s just magic. So much attention to detail, love, and effort is put into each piece, and the craftsmanship that goes into it is absolutely incredible.
What impact do you hope to make in the luxury industry?
Couture is a form of art and with Zaffori I want to further emphasize that, and shine a light on some amazing couture pieces from luxury designers around the world. I also hope to further emphasize the importance of slow fashion and sustainability in the fashion industry. Since each piece is hand-crafted and made-to-order/made-to-measure there is no wastage produced.
Where can readers follow you online?
You can follow Zaffori on Instagram and Facebook (@zafforiofficial), and you can follow me on Instagram here @gauri.shah.