The best thing about online clothes shopping? Simple, choice, easy. Even the most enthusiastic supporters of bricks-and-mortar retail (us included) have to admit, not even the likes of Harrods or Selfridges can offer the width and breadth of designer brands as stocked online at places like Farfetch and Mr Porter.

Whatever you’re looking for – statement ski jackets, sophisticated men’s jewellery, your next black-tie ensemble – you’ll never be able to browse as many outfit options in-store as you can online. Not only that, but with many e-commerce sites now offering next-day delivery, they provide a great get-out-of-jail-free card once you clock that interview/awards ceremony/dinner date you forgot adding to your Google Calendar several weeks ago.

Here’s where to shop online for sophisticated menswear – just remember to pay attention to return policies before hitting the ‘check out’ button…

The Outnet

Now stocking more than 350 designer brands, from Alexander Wang to Zimmermann, The Outnet is giving other larger online stockists a run for its money. Having launched in 2009, the London-based online retailer is now setting the benchmark of luxury shopping at discounted prices, with some pieces offered at up to 70 per cent off the retail price.

The Outnet used to source its stock from sister site Net-a-Porter but due to its emerging reputation as a pioneering fashion retail destination in its own right, it now sources directly from designers. As well as great discounts there’s a sustainable element here too, with many brands appreciating that the website doesn’t shy away from stocking past-season pieces as a way of trying to slow an industry that thrives on newness.

Visit theoutnet.com

Mytheresa

Founded in Munich in 2006, in response to the boom in online luxury shopping and its own personal successes, Mytheresa has been vastly expanding its portfolio in recent years. In January 2019, it launched a kidswear category before finally adding menswear to its remit in 2020. Last year saw the introduction of Life, its new high-end home décor and lifestyle arm.

Despite only three years in the menswear game, Mytheresa is well stocked, with brands on offer including Bottega Veneta, Burberry, Fendi, Gucci, Moncler, Loro Piana and many more. Come for core collection pieces and stay for exclusive capsule collections with designers such as Alexandre Mattiussi of fashion label AMI.

Visit mytheresa.com

Matches Fashion

Whether you’re looking for something that will subtly elevate your wardrobe or for that key piece to help you make a statement, Matches Fashion delivers on both fronts. The roster of brands it offers is incredibly impressive and the buying team’s collective eye for detail and understanding of quality is second-to-none.

Visit matchesfashion.com

Selfridges

Who doesn’t love Selfridges? Once named the best department store in the world, it offers a retail experience that set the benchmark for luxury shopping. For those who aren’t London locals, its website is as well stocked as the store itself, offering access to countless brands. You name it, they have it.

Whether you’re looking to update your loungewear or get your wardrobe winter-ready, Selfridges has curated a selection of designers to help. Shop from Canada Goose, Stone Island, Polo Ralph Lauren, Reiss and many more.

Visit selfridges.com

Browns

In 1970, Browns became the UK’s first multi-brand luxury retailer and, while the business is now owned by Farfetch (which helped finance a new physical store on Mayfair’s Brook Street in 2021), the original mission statement remains the same: alongside big-name brands like Burberry and Saint Laurent, Browns is dedicated to championing emerging talent. The e-tailer has made moves into high-end sportswear with a range of clothing and accessories that make working out and extreme sports that little bit trendier.

Visit brownsfashion.com

Farfetch

There aren’t enough hours in the day to browse everything Farfetch has to offer, which is by all accounts the largest online retailer in the world. From heavy-hitting high-fashion houses, such as Gucci and Prada, to niche streetwear and classic menswear brands, there’s no chance of struggling to find something for any occasion. Best of all, there are always items in the sale – and everyone loves a bargain now, don’t they?

Visit farfetch.com

Harvey Nichols

Knightsbridge’s Harvey Nichols is one of London’s foremost retail institutions but it’s not always possible to make the journey to SW1. Thankfully, its online store is just as impressive. In recent years, it has invested heavily in its menswear offering with a wide range of lauded luxury houses to browse through. The buying team carefully picks the very best pieces from each of its brand’s seasonal collections. So, rest assured that what you’re browsing is the crème de la crème of what you’d find in store.

Visit harveynichols.com

Mr Porter

Arguably no one does online shopping better than Mr Porter. The huge number of brands the website stocks is simply astonishing, a curation that is bolstered by world-class editorial content. With that said, you needn’t necessarily look beyond the company’s in-house line, Mr P, which is designed by Mr Porter’s highly regarded style team. Fairly priced, it offers modern menswear staples made with top-of-the-range fabrics from factories mainly in the UK and Europe.

Visit mrporter.com

SSENSE

If you’re in the market for coveted high-fashion clothing, footwear and accessories, look no further than Ssense. It is regarded as being the world’s leading online retailer for luxury menswear and womenswear with all the big names, such as Ermenegildo Zegna, Casablanca and Dior Homme, available at the click of a button. Ssense is also known for championing little-known but highly sought-after designers, as well as for stocking dependable names like Drakes and Margaret Howell.

Visit ssense.com

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