Award-winning private jet company, FlyEliteJets has teamed up with prized interior designer Jenny Allan Design to create what has been dubbed as the ‘World’s first flying nursery’.
The design concept was born from FlyEliteJets CEO, Christopher Williams-Martin – himself a dad of two boys – to provide a private, safe space for nursing mums to feed their babies and young children to sleep, play and relax onboard private jets.
Private jets traditionally cater very well for the business professional but have little, if any, onboard amenities or facilities for babies and children.
With FlyEliteJets clients increasingly using their aircraft for weekends and holidays away with their families, Christopher personally sought out a designer who could create a warm, welcoming and inviting space for parents and their kids onboard the ultra-long-range jets and VVIP airliners, which frequently fly trans-continental routes.
The Covid-19 pandemic has created a surge in demand from owners and charter clients looking to jet away whilst safeguarding their families, but even the most up to date jets fail to cater for the youngest of passengers, until now!
As every parent will know, flying with babies and children can be a stressful time for parents and kids alike. Having frequently flown with clients and their children and with his own family, Christopher has seen first-hand that babies and young children’s needs are not met, often creating a stressful environment for the parents.
Clients and their nannies do their best to keep children happy but having a dedicated space that caters specifically for them is a game changer in the industry.
The Flying Nursery is designed to go into the aft cabin of jets, an area that is traditionally underutilised. By creating a dedicated space for mums, dads, nannies and children with direct access to the rear WC and baggage hold, it becomes an onboard haven for both children and parents with facilities to eat, sleep, play, relax and refresh.
As two of the world’s leading companies in their respective fields, FlyEliteJets and Jenny Allan Design are both international award-winning brands with UHNW client bases, so working together to create the world’s first ever flying nursery is an ideal launchpad to announce the partnership.
Jenny Allan, founder of Jenny Allan Design, told LLM – Luxury Lifestyle Magazine: “We wanted to design something unique that’s never been done before on a private jet and to revolutionise the way clients travel with their children. In this Gulfstream G650 we added a starlit ceiling to create a wonderful sense of atmosphere in the cabin, ideal for bedtime reading.
“For more fun and whimsical details, we included embossed teddy motifs on the seat headrests, a wigwam with cloud cushions that can easily be folded away during take-off and landing as well as a mini rocking horse and shelves for children’s toys and books. It was also really important that the space appealed to mums and dads, so we opted for a calming, tranquil, neutral décor rather than too many bold or bright colours that jar the senses.”
Other design details include a sofa that converts into a double bed, games consoles for older children as well as three TVs. The space was very much designed for the whole family to enjoy. Further aesthetic details include fabric padded bulkheads, and sycamore veneer doors with brass inlays.
Christopher said “I was immediately taken by Jenny’s work, which is cosmopolitan yet will have universal appeal with its inviting colour schemes and functional design. We needed a designer who could visualise the brief, was approachable and engaging and discreet. Jenny is all of the above and a genuine gifted talent with the accolade of designer of the year.”
The flying nursery really is the height of luxury, but for UHNW clients any service that will improve their family’s experiences is top priority.
The exciting partnership really holds the sky as the limit as both Jenny and Christopher will go that extra mile for their clients. A typical fit out of this kind can be achieved in less than two months in a private hangar, with Christopher and Jenny on hand every step of the way, providing a unique and new offering to private jet design and fit out.
Jenny added: “With our in-house CGI team and design services we can offer clients the full package with jet customisation. The world’s first flying nursery is just the start.”