The luxury ski-wear brand you need to know about | Luxury Lifestyle Magazine

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My Sunday Ski is the UK’s most exciting ski-wear brand, co-founded by two women who are on a mission to ensure stylish skiers look and feel their best on the slopes. Inspired by the glamour and beauty of the Alps, each luxurious item blends fashion with performance, from piste-to-party.

Creating technical and affordable designs that they personally dream of, friends and co-founders Cassie Easton and Ellie Lindsay-Wood established My Sunday Ski to help free-spirited and thrill-seeking women feel both stylish and comfortable. Designing a slope-to-chalet wardrobe that meets the demands of the most challenging mountain conditions, they’re proud to be the hottest go-to brand for the image-conscious skier. 

My Sunday Ski is co-founded by two women on a mission to ensure stylish skiers look and feel their best on the slopes

With a vision of expanding their global presence in the market, this season will be their biggest yet. With the full range available to purchase directly from their website from mid-November (notably the launch of the new Sherpa ski suit) – this year the brand is also excited to exclusively stock a limited range of key pieces in Selfridges. This anticipated range will feature re-imagined ski suits, jackets and pants that are both unashamedly opulent and cosy, along with a chic new range of accessories, perfect for Christmas gifting.

Dominating a gap in the market to offer a mid-price point that is unique, My Sunday Ski offers playful and adventurous designs over traditional competitors. Adding that extra ‘wow’ factor, with their signature glitter zips, iridescent materials, form-fitting stretch shells and shearling trims; Ellie and Cassie personally select each colour, test every style and consider each detail until they feel their items are perfect.  

With a vision of expanding their global presence in the market, this season is set to be their biggest yet

The sophisticated ski brand is underpinned by four key pillars. This includes ‘performance’ to ensure each person performs their very best, ‘escapism’ which encapsulates the feeling of being at one with the mountain, and ‘luxury’ to ensure each high-quality piece is comfortable and fit for purpose. Finally, the pillar of ‘together’ represents a brand that ultimately unites people for memorable mountain moments.

The inspiration for My Sunday Ski originally sparked on their annual ski trip when it came apparent that there was strong demand for stylish, vintage-inspired ski suits. On launching My Sunday Ski into a market traditionally dominated by heritage brands, their original sell-out ski suits disrupted the market – becoming loved by skiers, influencers and press alike. This has established them as one of the most exciting brands in the market for the fun, fashion-forward female. 

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