Zafiro Hotels Making your Summer just that little bit longer

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A new hotel brand is making waves in Majorca. Three generations of an extraordinary Spanish family are the foundation of the new Zafiro hotels and with a focus on making places with soul and purpose – their passion and dedication is changing the face of tourism in the Balearic Islands.

With 12 hotels located in the most beautiful natural areas of Mallorca and Menorca. Zafiro which is Spanish for Sapphire, feels much like the sparkling gemstone- their hotels are multi-faceted and special, surrounded by awe-inspiring shades of blue.

Run by families, for families, the first thing guests notice is the unpretentious hospitality and freedom of choice, always under-pinned by graciousness and responsibility. Here, life-long memories, experiences and magical moments blend seamlessly with outstanding service and a warm welcome.

Combining a love of place and passion for what they do with world-class capability, creativity and humour, the family story begins with visionary Tomeu Plomer, who founded the brand under the umbrella of Viva hotels some 20 years ago. And at 72, this powerhouse patriarch is still very much involved – the Plomer family meets weekly and conducts their board meeting over a lively Sunday lunch.

Embracing a modern vision and a new outlook drawn from the determination and insight of two sisters Antonia and Maria at the helm, Zafiro Hotels embraces the concept that real luxury means something different to everyone,- and the ideal holiday offers a range of experiences.

Whether it’s watching the stars from the Sky Pool, exploring Pirate Ships, wet bubble trampolines and bouncy castles, (or for mum and dad, soaking up the tranquillity of the adult-only chill out areas) – this Spanish hotel group offers a 360-degree concept of luxury – thoughtfully designed to meet the deepest desires of all.

Currently comprising of ten four-star properties in the heart of Mallorca, with two five-star hotels, the Zafiro Palace Palmanova and Zafiro Palace Alcúdia, at all the hotels creativity and thoughtful touches abound. Sustainability and eco-minded decisions are the order of the day – with a careful eye fixed on decreasing footprint and making a difference locally. And the care and family focus go beyond the founders – guests will discover generations of families who have worked alongside the owners at the hotels.

There are all-inclusive, half board and B&B options available – offering a wide range of culinary options. From live cooking stations and themed à la carte evenings – there are also a vast array of local excursions, explorations and experiences deep into the heart of the Balearics – which are actively encouraged and supported by the hotels. Here the concept of freedom goes far beyond dining or accommodation, and gently nudges guests outwards instead of merely in.

Suites and rooms boast private pools, swim up pools, and several boast rooftop Jacuzzis, overlooking lush, well-kept gardens, natural landscapes and a sparkling blue sea. Suites are stylish and modern, contemporary, warm and light-filled, steeped in Mediterranean elegance. At Zafiro Hotels, the feel here is like home, only better.

Looking ahead, this well-regarded and much-loved brand has set its sights on taking their vision for family focused, smart luxury to Spain’s lush and lovely Balearic Islands.

For more information on Zafiro Hotels please visit: Zafiro Hotels

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